Classification of products on the basis of Durability & tangibility
These are tangible goods that are low priced and normally consumed in one or few uses everyday or anytime of the day such as soaps, biscuits, shampoos, deodorants, etc. As these goods are consume quickly and purchased frequently, the appropriate strategy is to make them available in many locations, charge only a small mark up and advertise heavily to induce trial and build preference.
These are also tangible goods that remain in use months after months and year after year. Normally, they require more personal selling and service, guarantee, higher margin, etc. For example: couches or chairs, vacuum cleaners, washing machines, etc.
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